Floral Business as Fashion &/Or Art

This is an interesting article that provides an peek into some aspects of the global floral business at the intersection of commerce and art. We florist spend considerable amount of time and energy finding our perfect clients and creating a business that is viable but this roadmap is of course as personal as the persons trudging it. 

History has shown that the ingredients necessary to disrupt an entire industry are mystical. But we live in glorious times where industries are disrupted everyday and sometimes it's for the better. Time always tells...

https://www.businessoffashion.com/articles/intelligence/how-floristry-became-a-fashion-business