San Francisco

Floral Business as Fashion &/Or Art

This is an interesting article that provides a peek into some aspects of the global floral business at the intersection of commerce and art. We florist spend considerable amount of time and energy finding our perfect client and creating a business that is viable, but this roadmap is of course as personal as the persons trudging it. 

There have been many folks who try to repackage the floral industry. History has shown that the ingredients necessary to "disrupt" an entire industry are mystical. But we live in glorious times where industries are disrupted everyday- sometimes it's for the better. Often, it is not. There are usually reasons we have ended up where we are.

The back end of the floral business is farmers, airplanes and truckers. It's really a brilliant case study that is very similar to food production and distribution where we can easily forget that an apple is grown and subject to natural. Perhaps that cinderella syndrome is even baked into the marketing plan for that product- I certainly think that the animal factory farms don't want us thinking about them very much.

But alas, a good idea is a good idea and parlaying our business, social or fashion connections into a business is just smart. We florist in California are especially blessed with the flora and fauna that serves as raw material for our fodder. Possibly more blessed then any other time in history.

Thank you California! Thank you farmers and truckers that make it all happen before we even get to put things in vases.






Sweet summer flowers to use at home

My pal Angie just pinged me and asked what flowers she should get for her apartment.  I thought I would write a quick post about it because,  well, now that it's summer others must be wondering what flowers are in season now. We florist think of these summer time flowers as field flowers and they are delicious. Tons of textures, warm bright colors and mostly a great bargain. 

Of course we get to play with tons of luxurious "premium" blooms like eremurus, garden roses and peons but there are so many wonderful summer flowers that will electrify your space and should be pretty easy on the wallet too. 

FIRST- throw out the rigid thoughts on color combination. Winters are whites and greens and spring mostly soft muted cute (feminine?) colors- summer time flower arrangements are bombastic, clashing and vivid. Think Yellows, Blues, Oranges and that will get you there.

Of course, Sunflowers rule the summer. Tall, showy and pretty long lasting they can always be counted on to bright up a space. But I especially iike them cut short in a short cylinder vase. Their majestic form, many nearly 3 feet tall, is impressive but really only can see stems. So I cut them down, toss the stems in the compost with zero guilt. It's kind of like broccoli because I think of them as the delivery system for the bloom. It did it's job, we are grateful, now be gone and bring that on that electric yellow. 

So stock up on things like Dahlias, Scabiosa, Ornamental  Kale, Lily, Decorative artichokes, Hydrangea, Yarrow, Thistle and go crazy. And keep your eyes peeled for the many different types of sunflowers- once you start looking, you will see some with black centers, green centers, muted yellow, orangie yellow, brown and even died red/orange ones. Garish for sure but who cares if it makes your heartbeat a little faster.

Pass the tanning butter please... xo, Kirk

agapanthus sumer flower. san francisco florist

Stephanie and Curtis- Perfectly rare balance of clean and personal

Stephanie and Curtis put together an intimate personal wedding. They put together the elements for their wedding with Curtis elevating simple glass vases for the bar with the perfect amount of gold paint and Stephanie dyed the sewn the blue batik table runners. Their dinner was set in the austere gallery at Foreign Cinema with lovely food and a DJ setting the mood with their favorite tunes. I think their personal touches and the modern art created the perfect balance for a night to remember and an adventurous life together. Love you guys...